A couple of years ago, I worked for a boutique Public Relations firm in New York that specialized in lifestyle, fashion and healthcare PR. One of my favorite clients to work with was an amazing non-profit organization called Project Paz. Based in New York, Project Paz's goal is to raise money to help promote peace in Juarez, hosting annual fundraising events where 100% of profits support community development programs for Juarez's future.
Born in El Paso, many with families still in Juarez, the founders of the organization are extremely passionate about the cause and use their individual talents to raise awareness and funds for the organization. One such member is Sara Beltran, who I worked closely with on a Project Art fundraiser we organized in 2012. As part of the fundraiser, Sara designed a collection of Project Paz jewelry that we sold in conjunction with ShopLatitude to raise funds for Juarez.
As someone who is constantly inspired by beach, sand and surf, I couldn't help but immediately fall head-over-heels in love when I learned more about Sara's line called Deszo, which translates from Latin to mean "Desire."
Sara Beltran started her career over a decade ago as a stylist in New York, but her childhood romance for beach life and seashells was never far off. Eventually, Sara decided to take a seashell necklace she made for fun and turn it into a business, her unique beach-chic designs quickly garnering an international cult following.